As a full-service, ISO 9001:2008-certified company, UHD designs effective brand activation strategies targeted to the East African market and utilizes a well-organized and established logistics infrastructure to reach patients and consumers wherever they are.
Sales and Marketing
UHD provides a suite of sales and marketing services to drive market penetration through a comprehensive approach designed to attract and maintain customers while building a strong product profile and optimizing brand image.
Marketing Strategy Development
UHD believes that sales and marketing solutions must be targeted to be effective. This is why our strategy development process always begins with a thorough market analysis, capturing both the competitor and stakeholder landscape. The analysis is used to proactively identify market challenges, relevant solutions and key targets. After more than a decade working in close partnership with healthcare providers and patients across the East Africa region, UHD has a keen understanding of both prescribing and purchasing habits and challenges. This allows us to design practical and effective go-to-market solutions to reach market gatekeepers and achieve sales targets.
Field Force Hiring and Management
UHD’s significant local expertise allows us to effectively track your sales force and other field teams to enhance productivity and improve efficiency, while strengthening client relationships and building customer loyalty. We utilize a range of field-tested tools to prioritize and track scheduled and completed visits, visit route plans and meeting outcomes.
In addition, in markets where additional resources are needed, UHD works with local and international HR partners to hire experienced and dedicated sales team members.
Key Accounts Management
UHD was established to serve as our client’s eyes and ears on ground. Through an experienced and professional sales force, we reach a wide network of customers across East Africa –including hospitals, pharmacies, clinics, supermarkets and other small to medium sized retailers and wholesalers –using a personalized and targeted approach.
Distribution and Logistics Management
At UHD, our job is not done until the customers we serve have their products safely and effectively in-hand. To accomplish this, UHD maintains a specialized team of supply chain management specialists responsible for sourcing, procurement, importation and delivery through our network of state-of-the-art warehouses and fleet of cold-chain capable transportation vehicles. We aim to reduce intermediaries, allowing customers to capture more of the discounts and clients to maximize margins and profits.
Sourcing, Procurement and Importation Services
UHD sources and procures quality essential drugs and health commodities, as well as consumer products, through a broad network of suppliers. Our expertise spans from sourcing, forecasting and buying to customs clearance, freight forwarding and inbound management. We deploy a range of proprietary tools to accurately quantify product needs to avoid stock outs and loss of resources through expiry. Furthermore, we work closely with our suppliers and regulatory authorities to make it possible to import new products efficiently into market.
Warehousing and Inventory Management
UHD’s comprehensive network of state of the art, secure warehousing facilities offers storage, real-time inventory management and cold-chain capabilities. Our ISO 9001:2008 and NDA-licensed modern warehouses located in Kampala (and 5 other regions) have more than 20,855m3 of storage space, 4,750 pallet positions and 116m3 of 24-hour backed up cold chain storage capacity. Our proprietary SAP-MIRP system and control tower center has enabled UHD to achieve zero stock-outs and managed expiries below 1.5% of value.
UHD offers its clients and partners a comprehensive suite of distribution services to ensure efficient, secure and responsive delivery solutions across our broad network, including packaging, labeling, loading and offloading, transportation, cross docking, transloading, reverse logistics and real-time surveillance and last mile delivery. UHD has traversed more than 400,000 km to service 2000+ consumer outlets, supermarkets, hypermarkets, wholesalers, pharmacies and health facilities across the country including those in remote areas. Owned distribution facilities mean that our clients get the tailored solution best suited to their products and specific requirements. We offer the flexibility and cost advantages of sharing space, labor, equipment and transportation. Deliveries are made using a well-maintained, fully-equipped and cold-chain capable vehicle fleet that is tracked using web-based GPS technology.